As a small company Minnow Bathers is growing rapidly. New collaborations with artists, product expansion and new stockists around the world all demand a strong identity.
This branding proposal takes a new look that translates the bold artistic identity of Minnow Bathers and joins it with the ocean. A bright colour palate that takes a piece of the coral reef and captures the life and energy of the ocean and all its unique forms.
Their goal is to promote ocean conservation, sunstainability and body positivity, to build a brand that reminds customers of the change they’re making by wearing a Minnow suit.